Posted by MalcolmcloseAuthor: MalcolmName: Malcolm Sheppard Email: Malcolm.Sheppard@gill-media.com Site: About:See Authors Posts (21) on Wed (07/16/08) at 16:18 PM
Graywolf’s article on the how Google gives bad Wikipedia pages privilege got me thinking. So did Demerzel’s “Future of Google Search Results.” When I’m analyzing the SERPs for a specific keyword I increasingly note that Wikipedia’s hogging the first position, even its doesn’t really have much to say. Youtube’s up there as well. That’s cool for casual searches, but when someone’s looking for serious information, 90% of the time Youtube’s going to be a bit too wacky for the job.
Posted by MalcolmcloseAuthor: MalcolmName: Malcolm Sheppard Email: Malcolm.Sheppard@gill-media.com Site: About:See Authors Posts (21) on Tue (07/15/08) at 08:22 AM
Posted by MalcolmcloseAuthor: MalcolmName: Malcolm Sheppard Email: Malcolm.Sheppard@gill-media.com Site: About:See Authors Posts (21) on Wed (06/25/08) at 14:54 PM
We’d like to hear from other writers who want to say something about SEO, Internet marketing, social media and the other stuff that we regularly talk about. If you’re interested in writing an article that’s content-focused (that means wacky SEO bot-gaming is secondary) and has a few modest links to stuff you like and are willing to link back to it from your own blog, drop me a line. Make sure to propose a subject and link to your other work.
At first, keyword selection is a balancing act. You want to find a niche, but not one so obscure it won’t generate leads. Good keyword research and a thorough understanding of the standard terms used in the client’s industry provide a good start, but even if you do a great job out the gate, you always look forward to new analytics to help you refine your strategy. Long tail keywords are one of the first steps in a maturing plan.For example, look at Wild Birds Choice (http://www.wildbirdschoice.com). They’re a client of ours. I’m going to tell you exactly what I did to explore long tail keywords, step by step.
Posted by MalcolmcloseAuthor: MalcolmName: Malcolm Sheppard Email: Malcolm.Sheppard@gill-media.com Site: About:See Authors Posts (21) on Thu (06/19/08) at 14:13 PM
You want visitors. Visitors mean leads! Why aren’t you getting them? There are lots of answers. The lack of an audience is not one of them. Do you like ray guns? Dinosaur jokes? If the Web has demonstrated one thing, it’s that there’s pretty much no topic that doesn’t have its share of devotees.
Posted by MalcolmcloseAuthor: MalcolmName: Malcolm Sheppard Email: Malcolm.Sheppard@gill-media.com Site: About:See Authors Posts (21) on Thu (06/12/08) at 10:01 AM
Long before I started working in SEO I was an educator for an organization that taught computer skills to total neophytes. You learn a lot from working with completely fresh users. It makes you realize how much of your ability comes from deeply ingrained basic assumptions and how these can work for or against you.
Posted by MalcolmcloseAuthor: MalcolmName: Malcolm Sheppard Email: Malcolm.Sheppard@gill-media.com Site: About:See Authors Posts (21) on Thu (06/05/08) at 08:08 AM
Thanks to Rosalind Gardner, we’ve had the opportunity to post a guest article that explains GILL Media’s blogging philosophy. Check it out!
Posted by MalcolmcloseAuthor: MalcolmName: Malcolm Sheppard Email: Malcolm.Sheppard@gill-media.com Site: About:See Authors Posts (21) on Tue (05/27/08) at 12:26 PM
Company brings internet solutions to the Atlanta, North Georgia and East Tennessee regions
Atlanta, GA: iStar Web Solutions, LLC announced its status as an iGSM-certified GILL Media Partner today. This confirms its ability to bring quality internet marketing services, website design and more to clients in the Southeastern US.
iStar Web Solutions head Keith Mangum pursued a partnership to conform to a uniformly high standard of service delivery. “I want to introduce small and medium sized businesses to effective online marketing and commerce,” he said.
Posted by MalcolmcloseAuthor: MalcolmName: Malcolm Sheppard Email: Malcolm.Sheppard@gill-media.com Site: About:See Authors Posts (21) on Wed (05/21/08) at 08:17 AM
SEO. Search engine optimization. SEM. Internet marketing. Keyword research! You’ve heard the buzzwords and seen the effects on the Web. Maybe you want to know why Uncle Bob’s Widget-Wrangling Emporium uses the same phrases to describe its wares over and over again, or why an errant Google search dumped you into a wasteland of nonsense text and wacky links. Our blog has some answers (we’ve written a lot of material for beginners), but it’s high time we tackled the big question behind it all: How do people start an Internet marketing campaign?