from Mortar and Bricks to Website Clicks
http://www.youtube.com/watch?v=mn0VdU_a80Q&feature=g-all&context=G23e211eFAAAAAAAAAAA In this white board conversation we talk about the power of online marketing for local business and all businesses combined really. Specifically we look at measurability and why this concept (if used … [Read More...]
Have you ever just assumed people were downloading your free report? I mean its free right - so why wouldn't they? Well frankly people are busy, click happy, and have the attention span of an ant! But who can blame anyone for this these days, with so many shiny objects calling for our attention, I … [Read More...]
Being in the marketing business, a marketing growth strategy is the prime goal and core to what we do. In providing internet marketing services, we're often referring to our editorial calendars either for our clients, or our own web sites, to make sure we're ahead of the game and continue to build … [Read More...]
You, you talking to me? Are you talking to me? Yeah I’m talking to you…and I’m going to continue to talk to you for as long as you’ll listen. After all if you’re listening to me, then you may not be listening to my competition. Frankly gaining and holding your attention is half the battle, maybe more. As a business it’s just not enough anymore to produce a great product or service. … [Read more...]
Sometimes I'm reminded that the internet is a lot more complicated then it seems at first glance. Sometimes I forget how hard it is to put yourself in the shoes of your potential customer. Usually all I have to do to be oh so gently reminded, is spend a few hours doing keyword research. That will bring almost anybody back to reality, especially someone like me that is not a very patient person … [Read more...]
I'm not sure about you and your business, but I know that for my businesses - I absolutely hate wasting money. In fact, I often would rather miss an opportunity than risk blindly jumping at something without some research or validation to support it. I think that most business people would agree with the above paragraph, yet most businesses ignore this rule when operating online. Typically in … [Read more...]
I came across a video the other day which I've included below for emphasis. It really struck home the importance of "how we say" things as opposed to "what we say" on our websites. The difference could very well be (frankly it often is) the difference between a visitor becoming engaged with our site, and high speed abandonment. In fact, the time it takes for people to walk by this person on … [Read more...]
So I drop by your business and tell you I'm a professional marketer who merchandises stores and in turn the changes i create will increase your sales dramatically. Obviously the more effective your store can be, the more business you'll do and the greater the opportunity to profit, right? Frankly your expertise is in widgets, not laying out stores for effectively increasing sales. However, you … [Read more...]
As we're coming up on 6 months into a marketing strategy of improving our online presence utilizing video, I thought I would share a few stats that we've collected to emphasize the importance of video to your business. On October 21, 2010 we took a look at our YouTube Channel and decided it was time to get serious. To be honest, I really didn't expect what was to follow in the next six months. … [Read more...]
If your new here, you may want to subscribe to our RSS or Email feed. Thanks for checking us out! In speaking with businesses there is often a misunderstanding that WordPress is for blogs and not the right solution for their new or redesigned website. Although the blog is where WordPress really began, it has certainly evolved into a content management system … [Read more...]
Do you have a brother in-law, sister, cousin, friend who is a part time expert in the search engine optimization, social media optimization, or web design field? If you don't I'm shocked, because it seems everyone else does. In fact I'll have to check where mine is because on the surface it sure does sound good. That is of course until you realize that your paying dearly for taking your online … [Read more...]
You've heard of the 80/20 rule. For example 80% of your business is driven by 20% of your sales. This same rule can help improve your sales through integrating strategic online marketing and design strategies. In fact it's actually quite easy to do , when you know where to look. The place we like to start is ... what drives you nuts about your offline sales process? Maybe it's getting to the … [Read more...]
Why did you build a website for your business? Is it because everyone else had one, or was it because you thought you could save on marketing costs, or maybe it was to grow your business ten fold? Chances are if you're anything like me when you built your first website you likely didn't have a defined set of goals that your website was to achieve. This is pretty common. In fact for fun I'll … [Read more...]
