from Mortar and Bricks to Website Clicks
You and I are often our worst enemy when it comes to building our website or marketing in general. The crippling factor for probably most businesses is not a lack of knowledge, nor is it a lack of resources or information. It's not a shortage of ideas, energy or desire to achieve better results. Often the number one reason crippling most small businesses is simply paralysis of decision. As … [Read more...]
I came across a video the other day which I've included below for emphasis. It really struck home the importance of "how we say" things as opposed to "what we say" on our websites. The difference could very well be (frankly it often is) the difference between a visitor becoming engaged with our site, and high speed abandonment. In fact, the time it takes for people to walk by this person on … [Read more...]
