Being in the marketing business, a marketing growth strategy is the prime goal and core to what we do. In providing internet marketing services, we're often referring to our editorial calendars either for our clients, or our own web sites, to make sure we're ahead of the game and continue to build momentum to our sites. Overall this makes sense, with so much going on all the time, staying on task … [Read more...]
Internet Gurus Revealed: The White Lies Your Guru Is Telling You (and how to avoid them)
Build a website and new customers will come. Get on Twitter & Facebook and people will be banging down your door to do business with you. Get to page one of Google now and your business will explode with sales. It's what you want to hear right? In a lot of ways it's exactly what the market is pushing for and the more people buy into it, the more failure to succeed marketing online that we … [Read more...]
Stop Procrastinating on Website Structure for Marketing Your Business
You and I are often our worst enemy when it comes to building our website or marketing in general. The crippling factor for probably most businesses is not a lack of knowledge, nor is it a lack of resources or information. It's not a shortage of ideas, energy or desire to achieve better results. Often the number one reason crippling most small businesses is simply paralysis of decision. As … [Read more...]
4 Reasons Your Business Needs a Blog
You, you talking to me? Are you talking to me? Yeah I’m talking to you…and I’m going to continue to talk to you for as long as you’ll listen. After all if you’re listening to me, then you may not be listening to my competition. Frankly gaining and holding your attention is half the battle, maybe more. As a business it’s just not enough anymore to produce a great product or service. … [Read more...]
Why Put Yourself Through Keyword Research
Sometimes I'm reminded that the internet is a lot more complicated then it seems at first glance. Sometimes I forget how hard it is to put yourself in the shoes of your potential customer. Usually all I have to do to be oh so gently reminded, is spend a few hours doing keyword research. That will bring almost anybody back to reality, especially someone like me that is not a very patient person … [Read more...]
5 Reports To Stop Guessing At Your Website Results
I'm not sure about you and your business, but I know that for my businesses - I absolutely hate wasting money. In fact, I often would rather miss an opportunity than risk blindly jumping at something without some research or validation to support it. I think that most business people would agree with the above paragraph, yet most businesses ignore this rule when operating online. Typically in … [Read more...]
Does What You Say Matter On Your Website
I came across a video the other day which I've included below for emphasis. It really struck home the importance of "how we say" things as opposed to "what we say" on our websites. The difference could very well be (frankly it often is) the difference between a visitor becoming engaged with our site, and high speed abandonment. In fact, the time it takes for people to walk by this person on … [Read more...]
Would You Give A Stranger The Keys To Your Store?
So I drop by your business and tell you I'm a professional marketer who merchandises stores and in turn the changes i create will increase your sales dramatically. Obviously the more effective your store can be, the more business you'll do and the greater the opportunity to profit, right? Frankly your expertise is in widgets, not laying out stores for effectively increasing sales. However, you … [Read more...]
Why Video Marketing Is Important To Your Business On the Internet
As we're coming up on 6 months into a marketing strategy of improving our online presence utilizing video, I thought I would share a few stats that we've collected to emphasize the importance of video to your business. On October 21, 2010 we took a look at our YouTube Channel and decided it was time to get serious. To be honest, I really didn't expect what was to follow in the next six months. … [Read more...]
Does Your Website Produce Quality Leads?
Why did you build a website for your business? Is it because everyone else had one, or was it because you thought you could save on marketing costs, or maybe it was to grow your business ten fold? Chances are if you're anything like me when you built your first website you likely didn't have a defined set of goals that your website was to achieve. This is pretty common. In fact for fun I'll … [Read more...]
