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Internet Marketing Strategies: Which One is Right for You?

By | Marketing, Search Engine Marketing, Social Media

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Internet Marketing Strategies

How should you market your business online? If you’re a business just venturing into the realm of internet marketing strategies you’ll encounter dozens of options, offers and approaches. The trick to adopting a successful internet marketing strategy is to define your targets clients or customers, set goals, and understand the potential and limitations of each method. Let’s get into the … [Read more...]

Twitter Strategy, Part 1: Why Did We Add You?

By | Marketing, News, Social Media

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As you can see from the badge on our Internet Marketing Blog page, we use Twitter as a marketing and communications tool. We also use it for fun, or just to shoot the breeze. @GILL_Media has proven to be an extraordinarily successful effort, especially in the way it helped moderate the possible traffic effects of our total website redesign. Our approach to Twitter has been from the perspective of … [Read more...]

SEO, Social Media and the Attention Economy

By | Marketing, Search Engine Marketing, Social Media

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Recently, Google webspam and SEO guru Matt Cutts reiterated Google’s position on paid blog entries. Google doesn’t like them. What he was light on explaining was how exactly Google can tell an entry’s been paid for, though his example – Kmart’s recent paid reviews promotion, where the company gave bloggers $500.00 gift cards – was easy enough to find, … [Read more...]

Coaching Clients for Strategic Internet Marketing

By | Marketing, Search Engine Marketing, Social Media

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I was reviewing some correspondence with one of our clients the other day when I was struck by the importance of coaching as a part of the SEO and marketing process. People tend to ignore this because on the surface, it seems to undercut one of the features of outsourced marketing: Clients can get back to their core business, leaving their firm to handle the strategic internet marketing campaign. … [Read more...]

5 Reasons I Don’t Hang Out at Facebook Much – and 5 Ways to Fix That

By | Search Engine Marketing, Social Media

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Like a lot of people, I was a Facebook addict. Like a lot of strategic internet marketing guys, I thought that as is, it could do all kinds of amazing, fancy things. Now that I've been on Facebook for a while though I've gotten a bit more jaded - when I go to Facebook at all, that is. Why is the romance over, Facebook? What could you do to bring me back? Here are five reasons why Facebook isn't my … [Read more...]

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