from Mortar and Bricks to Website Clicks
Have you ever noticed that surfing the web; although can start out with the right intentions, often leads to hours of evaporated time? I know that as part of your online strategy you need to engage in social media, you need to be aware of what the market is saying about your products and services, you even need to spend time seeing what your competition is doing. However - with all this needed … [Read more...]
Build a website and new customers will come. Get on Twitter & Facebook and people will be banging down your door to do business with you. Get to page one of Google now and your business will explode with sales. It's what you want to hear right? In a lot of ways it's exactly what the market is pushing for and the more people buy into it, the more failure to succeed marketing online that we … [Read more...]
Building your business utilizing online marketing and resources can be the most game changing marketing you ever do for your business. However, it’s not for the faint of heart. Marketing channels like YouTube, FaceBook, and even Google can bring amazing amounts of exposure and qualified potential buyers to your website. Literally changing your business over night ... well sort of over … [Read more...]
As we're coming up on 6 months into a marketing strategy of improving our online presence utilizing video, I thought I would share a few stats that we've collected to emphasize the importance of video to your business. On October 21, 2010 we took a look at our YouTube Channel and decided it was time to get serious. To be honest, I really didn't expect what was to follow in the next six months. … [Read more...]
You've heard of the 80/20 rule. For example 80% of your business is driven by 20% of your sales. This same rule can help improve your sales through integrating strategic online marketing and design strategies. In fact it's actually quite easy to do , when you know where to look. The place we like to start is ... what drives you nuts about your offline sales process? Maybe it's getting to the … [Read more...]
A New Strategic Internet Marketing Website Have you thought about re-doing your website? I know for many businesses that this crosses their mind on a regular basis. For some it's due to performance not meeting their expectations - so they look to their site as the evil culprit- not the best reason by the way. For others, they are the leaders in their field (that's us :) ) and through … [Read more...]
We are in the process of rebuilding the GILL Media website. But this rebuild unlike the one 2 years prior (yes I said 2 years) has a completely new approach. Our new website puts our Blog front and centre. I believe that websites of the future will be more and more about providing quality information and building a relationship with prospects. If you compare this to a typical website of today, … [Read more...]
I’ve worked with a lot of B2B focused clients who have trouble adapting to the strategic internet marketing mindset. They think internet marketing is something an expert does to their business – not a process where they work with the team to find their strengths. But B2B marketing on the Web is about translating the methods that work and expanding them beyond your personal sphere. Alone or … [Read more...]
