from Mortar and Bricks to Website Clicks
Competent digital marketing means you have to account for evolving technologies. Just look at all the SEO companies that still have ad copy focusing on Meta tags (which Google ignores) and search engine submission (which isn’t necessary any more). Effective search engine optimization should come from a company that knows what’s happening now – and the same thing is true for all aspects of … [Read more...]
I’ve worked with a lot of B2B focused clients who have trouble adapting to the strategic internet marketing mindset. They think internet marketing is something an expert does to their business – not a process where they work with the team to find their strengths. But B2B marketing on the Web is about translating the methods that work and expanding them beyond your personal sphere. Alone or … [Read more...]
It’s important to build rank on all three major search engines (Google, Yahoo! and Bing) but let’s face it: Google is king, so Google optimization is important to search engine optimization that builds quality traffic. All search engines have things in common, but Google optimization is about identifying and taking advantage of the specific values used in Google’s search algorithm. It … [Read more...]
How should you market your business online? If you’re a business just venturing into the realm of internet marketing strategies you’ll encounter dozens of options, offers and approaches. The trick to adopting a successful internet marketing strategy is to define your targets clients or customers, set goals, and understand the potential and limitations of each method. Let’s get into the … [Read more...]
Google has thrown down the gauntlet with the Chrome OS. Unlike other operating systems to date, Chrome is browser-based and designed to be used in the “cloud:” a suite of remotely hosted web apps. This isn’t the first time a company has tried to center computing on remotely hosted applications but it is by far the most ambitious, and falls in line with an apparent road map that builds on … [Read more...]
It’s been a while since we offered some SEO basics and it’s time we brought them back to the blog! We specialize in SEO for small and medium sized businesses so it’s naturally in our interest to let the average new business experiment with their own initiatives. That way, they can better understand why our economical search engine optimization option makes sense. Strategic internet … [Read more...]
I was at the Business Opportunity Show this weekend in Toronto ON, Canada and had the opportunity to present a seminar on "Why your website is broken. Learn How to turn it into a profit center," on two different occasions. The weekend was great and quite exciting, as I was able to speak with hundreds of entrepreneurs who were either looking for opportunities, looking to … [Read more...]
Everyone wants a top 10 Google rank on a high volume keyword, but just because companies and their internet marketing strategy people all want the same thing doesn’t mean that they should all use the same methods. Keyword phrases aren’t just about the numbers – they have factors that create qualitative as well as quantitative differences. One key indicator is the first page of results – … [Read more...]
