from Mortar and Bricks to Website Clicks
I came across a video the other day which I've included below for emphasis. It really struck home the importance of "how we say" things as opposed to "what we say" on our websites. The difference could very well be (frankly it often is) the difference between a visitor becoming engaged with our site, and high speed abandonment. In fact, the time it takes for people to walk by this person on … [Read more...]
As we're coming up on 6 months into a marketing strategy of improving our online presence utilizing video, I thought I would share a few stats that we've collected to emphasize the importance of video to your business. On October 21, 2010 we took a look at our YouTube Channel and decided it was time to get serious. To be honest, I really didn't expect what was to follow in the next six months. … [Read more...]
If your new here, you may want to subscribe to our RSS or Email feed. Thanks for checking us out! In speaking with businesses there is often a misunderstanding that WordPress is for blogs and not the right solution for their new or redesigned website. Although the blog is where WordPress really began, it has certainly evolved into a content management system … [Read more...]
Do you have a brother in-law, sister, cousin, friend who is a part time expert in the search engine optimization, social media optimization, or web design field? If you don't I'm shocked, because it seems everyone else does. In fact I'll have to check where mine is because on the surface it sure does sound good. That is of course until you realize that your paying dearly for taking your online … [Read more...]
You've heard of the 80/20 rule. For example 80% of your business is driven by 20% of your sales. This same rule can help improve your sales through integrating strategic online marketing and design strategies. In fact it's actually quite easy to do , when you know where to look. The place we like to start is ... what drives you nuts about your offline sales process? Maybe it's getting to the … [Read more...]
Why did you build a website for your business? Is it because everyone else had one, or was it because you thought you could save on marketing costs, or maybe it was to grow your business ten fold? Chances are if you're anything like me when you built your first website you likely didn't have a defined set of goals that your website was to achieve. This is pretty common. In fact for fun I'll … [Read more...]
Often many businesses wonder if online marketing is worth it. For the most part I understand their concern. They have a location, they advertise in the Phone Book, or the Newspaper, or even the radio station and they see/hear their advertisement. It's real, concrete and can often bring some new people into their establishment. The internet on the other hand, is complicated, always changing, … [Read more...]
A New Strategic Internet Marketing Website Have you thought about re-doing your website? I know for many businesses that this crosses their mind on a regular basis. For some it's due to performance not meeting their expectations - so they look to their site as the evil culprit- not the best reason by the way. For others, they are the leaders in their field (that's us :) ) and through … [Read more...]
Our Free Webinar Series @Lunch & Learn is putting on their next free webinar this Tuesday February 22nd at 1:00pm EST. If you haven't registered yet then you need to do so now. Go here to register! Below is a brief video summarizing what we'll be covering in this webinar - The Internet Simplified for Business Growth, and below the video is a summary of what you can expect to get from the … [Read more...]
I was speaking with a restaurant the other day and in reviewing their site and some of their competitors, it really dawned on me that too many restaurants just don't know how their website contributes to their online marketing. Really this applies to any bricks and mortar business; however, restaurants seem to have mastered a noticeable share of brochure style sites. So what's a "brochure … [Read more...]
