from Mortar and Bricks to Website Clicks
You and I are often our worst enemy when it comes to building our website or marketing in general. The crippling factor for probably most businesses is not a lack of knowledge, nor is it a lack of resources or information. It's not a shortage of ideas, energy or desire to achieve better results. Often the number one reason crippling most small businesses is simply paralysis of decision. As … [Read more...]
I came across a video the other day which I've included below for emphasis. It really struck home the importance of "how we say" things as opposed to "what we say" on our websites. The difference could very well be (frankly it often is) the difference between a visitor becoming engaged with our site, and high speed abandonment. In fact, the time it takes for people to walk by this person on … [Read more...]
So I drop by your business and tell you I'm a professional marketer who merchandises stores and in turn the changes i create will increase your sales dramatically. Obviously the more effective your store can be, the more business you'll do and the greater the opportunity to profit, right? Frankly your expertise is in widgets, not laying out stores for effectively increasing sales. However, you … [Read more...]
If your new here, you may want to subscribe to our RSS or Email feed. Thanks for checking us out! In speaking with businesses there is often a misunderstanding that WordPress is for blogs and not the right solution for their new or redesigned website. Although the blog is where WordPress really began, it has certainly evolved into a content management system … [Read more...]
Do you have a brother in-law, sister, cousin, friend who is a part time expert in the search engine optimization, social media optimization, or web design field? If you don't I'm shocked, because it seems everyone else does. In fact I'll have to check where mine is because on the surface it sure does sound good. That is of course until you realize that your paying dearly for taking your online … [Read more...]
A New Strategic Internet Marketing Website Have you thought about re-doing your website? I know for many businesses that this crosses their mind on a regular basis. For some it's due to performance not meeting their expectations - so they look to their site as the evil culprit- not the best reason by the way. For others, they are the leaders in their field (that's us :) ) and through … [Read more...]
I was speaking with a restaurant the other day and in reviewing their site and some of their competitors, it really dawned on me that too many restaurants just don't know how their website contributes to their online marketing. Really this applies to any bricks and mortar business; however, restaurants seem to have mastered a noticeable share of brochure style sites. So what's a "brochure … [Read more...]
It’s boring, it’s a year old, it’s ugly, and I wish I could do this on it, blah, blah, blah! Seriously why do you want to do a website redesign? You might be right, it might be ugly, it might be outdated or it might have been the worst marketing investment you ever made. However, before investing in a whole new problem, first you should ask some very important questions that you may … [Read more...]
Google has thrown down the gauntlet with the Chrome OS. Unlike other operating systems to date, Chrome is browser-based and designed to be used in the “cloud:” a suite of remotely hosted web apps. This isn’t the first time a company has tried to center computing on remotely hosted applications but it is by far the most ambitious, and falls in line with an apparent road map that builds on … [Read more...]
SEO. Search engine optimization. SEM. Internet marketing. Keyword research! You’ve heard the buzzwords and seen the effects on the Web. Maybe you want to know why Uncle Bob’s Widget-Wrangling Emporium uses the same phrases to describe its wares over and over again, or why an errant Google search dumped you into a wasteland of nonsense text and wacky links. Our blog has some answers … [Read more...]
