Posts Tagged ‘strategic search engine optimization’
I am so amazed at the amount of companies that still believe there is a magic button that will perform instant search engine optimization. Google’s Matt Cutts gave an interview to Eric Enge of Stone Temple Consulting where he revealed some things that would help those trying to improve optimization results with some solid tips. Although the interview was lengthy I have summarized some of the key factors here.
After negotiating with federal officials over privacy concerns Google Street View has finally come to Canadian cities, starting with Toronto and other major cities. We’ve seen the Google truck pass by our Peterborough, Ontario office, however, so we know that’s just the beginning. This is as good a time as ever to remind Canadian companies that they should be making localized SEO part of their internet marketing plan.
Now that Bing has made a healthy bid for an enduring part of the search landscape SEO buzz has emphasized search behavior, because understanding it is what the Bing team hopes will make it a serious competitor for Google. Bing PR emphasizes that multiple searches and frequent use of the back button are still too common – people aren’t finding what they’re looking for.
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People often look at keyword research as a simple numbers game, but nothing could be further from the truth. This is not to say that you should ignore raw search traffic – far from it – but that’s not going to give you the whole picture unless you take a close look at the search engine result pages (SERPs) that actually come up for those terms. Even then, it isn’t enough to just inspect the stats of the pages you see in the top ten. What kind of sites are they? Here are some examples of sites that affect SERPs with more than their sheer popularity:
