Posts Tagged ‘Strategic Internet Marketing’
Apple's iPad demonstrates winning strategic internet marketing
Google has thrown down the gauntlet with the Chrome OS. Unlike other operating systems to date, Chrome is browser-based and designed to be used in the “cloud:” a suite of remotely hosted web apps. This isn’t the first time a company has tried to center computing on remotely hosted applications but it is by far the most ambitious, and falls in line with an apparent road map that builds on services like Gmail and Google Docs.
It’s been a while since we offered some SEO basics and it’s time we brought them back to the blog! We specialize in SEO for small and medium sized businesses so it’s naturally in our interest to let the average new business experiment with their own initiatives. That way, they can better understand why our economical search engine optimization option makes sense.
Everyone wants a top 10 Google rank on a high volume keyword, but just because companies and their internet marketing strategy people all want the same thing doesn’t mean that they should all use the same methods. Keyword phrases aren’t just about the numbers – they have factors that create qualitative as well as quantitative differences.
Single pages with focused, streamlined content are more popular than ever. In many cases, these are really examples of landing pages and have a common agenda: to drive visitors to a specific desired action such as submitting their information. Where a conventional landing page may be an information-dense, single page exploration of a topic, a streamlined page gets right to the most desired action. From a functional web design perspective it’s a fine-tuned, specialized instrument, rather than the general purpose tool that is your main site.
Lots of companies try out Twitter but most of them don’t take full advantage of its social media marketing possibilities. The problems start when they don’t pay attention to the basics in everything from setup to posting. If you aren’t thorough from the start you’ll lose out on followers and general popularity. Start with the seven basics below and proceed from there:
After negotiating with federal officials over privacy concerns Google Street View has finally come to Canadian cities, starting with Toronto and other major cities. We’ve seen the Google truck pass by our Peterborough, Ontario office, however, so we know that’s just the beginning. This is as good a time as ever to remind Canadian companies that they should be making localized SEO part of their internet marketing plan.
Back in Part One of Our Twitter Strategy Piece we talked about what criteria we used to add people. This time around let’s talk about content. What goes on http://twitter.com/GILL_Media? (Did you know we also have a feed for our internet consultant business opportunity too? It’s http://twitter.com/gill_partner.) We usually post a couple of updates a day. Here’s what they tend to be:
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As you can see from the badge on our Internet Marketing Blog page, we use Twitter as a marketing and communications tool. We also use it for fun, or just to shoot the breeze. @GILL_Media has proven to be an extraordinarily successful effort, especially in the way it helped moderate the possible traffic effects of our total website redesign.
