Posts Tagged ‘seo basics’
It’s been a while since we offered some SEO basics and it’s time we brought them back to the blog! We specialize in SEO for small and medium sized businesses so it’s naturally in our interest to let the average new business experiment with their own initiatives. That way, they can better understand why our economical search engine optimization option makes sense.
I was at the Business Opportunity Show this weekend in Toronto ON, Canada and had the opportunity to present a seminar on “Why your website is broken. Learn How to turn it into a profit center,” on two different occasions. The weekend was great and quite exciting, as I was able to speak with hundreds of entrepreneurs who were either looking for opportunities, looking to expanding existing ones, or wanted to tap into some additional education. However after presenting at the seminars, I was faced with an alarming concern.
One of the things we take very seriously at GILL Media is our duty to represent a client’s business according to their wishes. This is one of the hard rules of our strategic search engine optimization method. It’s a challenge, too, because page content and blog posts are elements of a stream, not static artifacts. They need to be regularly expanded, updated and adapted to traffic fluctuations, ranking changes and other new conditions.
One of the roots of a successful search engine optimization strategy is new content, filled with keywords that aren’t forced, links that fit keywords and most of all, original content that people are interested in reading. It may seem weird to say this after a bit of a hiatus (sorry – I’ve been very busy!) but consistency is the key. Nothing turns people off your site like a blog that hasn’t been updated in ages. People often start blogging with gusto but lose interest before they have a chance to build traffic. Given that Google has first hand experience with dead blogs in the form of thousands of moribund Blogspot accounts, you should bank on their algorithm being smart enough to penalize blogs that look abandoned.
You want visitors. Visitors mean leads! Why aren’t you getting them? There are lots of answers. The lack of an audience is not one of them. Do you like ray guns? Dinosaur jokes? If the Web has demonstrated one thing, it’s that there’s pretty much no topic that doesn’t have its share of devotees.
