Posts Tagged ‘seo’
Google has thrown down the gauntlet with the Chrome OS. Unlike other operating systems to date, Chrome is browser-based and designed to be used in the “cloud:” a suite of remotely hosted web apps. This isn’t the first time a company has tried to center computing on remotely hosted applications but it is by far the most ambitious, and falls in line with an apparent road map that builds on services like Gmail and Google Docs.
It’s been a while since we offered some SEO basics and it’s time we brought them back to the blog! We specialize in SEO for small and medium sized businesses so it’s naturally in our interest to let the average new business experiment with their own initiatives. That way, they can better understand why our economical search engine optimization option makes sense.
I was at the Business Opportunity Show this weekend in Toronto ON, Canada and had the opportunity to present a seminar on “Why your website is broken. Learn How to turn it into a profit center,” on two different occasions. The weekend was great and quite exciting, as I was able to speak with hundreds of entrepreneurs who were either looking for opportunities, looking to expanding existing ones, or wanted to tap into some additional education. However after presenting at the seminars, I was faced with an alarming concern.
Single pages with focused, streamlined content are more popular than ever. In many cases, these are really examples of landing pages and have a common agenda: to drive visitors to a specific desired action such as submitting their information. Where a conventional landing page may be an information-dense, single page exploration of a topic, a streamlined page gets right to the most desired action. From a functional web design perspective it’s a fine-tuned, specialized instrument, rather than the general purpose tool that is your main site.
Back in Part One of Our Twitter Strategy Piece we talked about what criteria we used to add people. This time around let’s talk about content. What goes on http://twitter.com/GILL_Media? (Did you know we also have a feed for our internet consultant business opportunity too? It’s http://twitter.com/gill_partner.) We usually post a couple of updates a day. Here’s what they tend to be:
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Strategic internet marketing company presents video, social media and other new and expanded services with its site relaunch.
Recently, Google webspam and SEO guru Matt Cutts reiterated Google’s position on paid blog entries. Google doesn’t like them. What he was light on explaining was how exactly Google can tell an entry’s been paid for, though his example – Kmart’s recent paid reviews promotion, where the company gave bloggers $500.00 gift cards – was easy enough to find, since some of the bloggers involved stated the nature of the relationship up front. So: good or bad? Cutts’ (and Google’s) position is that paid endorsements fill the Web with unreliable, spammy junk content, and he’s probably right. Unfortunately, the situation is really more complicated than that, because the economics of web marketing are about attention, then cash. Read the rest of this entry »
People often look at keyword research as a simple numbers game, but nothing could be further from the truth. This is not to say that you should ignore raw search traffic – far from it – but that’s not going to give you the whole picture unless you take a close look at the search engine result pages (SERPs) that actually come up for those terms. Even then, it isn’t enough to just inspect the stats of the pages you see in the top ten. What kind of sites are they? Here are some examples of sites that affect SERPs with more than their sheer popularity:
