Posts Tagged ‘sem’
Google has thrown down the gauntlet with the Chrome OS. Unlike other operating systems to date, Chrome is browser-based and designed to be used in the “cloud:” a suite of remotely hosted web apps. This isn’t the first time a company has tried to center computing on remotely hosted applications but it is by far the most ambitious, and falls in line with an apparent road map that builds on services like Gmail and Google Docs.
It’s been a while since we offered some SEO basics and it’s time we brought them back to the blog! We specialize in SEO for small and medium sized businesses so it’s naturally in our interest to let the average new business experiment with their own initiatives. That way, they can better understand why our economical search engine optimization option makes sense.
I was at the Business Opportunity Show this weekend in Toronto ON, Canada and had the opportunity to present a seminar on “Why your website is broken. Learn How to turn it into a profit center,” on two different occasions. The weekend was great and quite exciting, as I was able to speak with hundreds of entrepreneurs who were either looking for opportunities, looking to expanding existing ones, or wanted to tap into some additional education. However after presenting at the seminars, I was faced with an alarming concern.
Strategic internet marketing company presents video, social media and other new and expanded services with its site relaunch.
Recently, Google webspam and SEO guru Matt Cutts reiterated Google’s position on paid blog entries. Google doesn’t like them. What he was light on explaining was how exactly Google can tell an entry’s been paid for, though his example – Kmart’s recent paid reviews promotion, where the company gave bloggers $500.00 gift cards – was easy enough to find, since some of the bloggers involved stated the nature of the relationship up front. So: good or bad? Cutts’ (and Google’s) position is that paid endorsements fill the Web with unreliable, spammy junk content, and he’s probably right. Unfortunately, the situation is really more complicated than that, because the economics of web marketing are about attention, then cash. Read the rest of this entry »
Like many people, I look up things on Wikipedia every day. Oh, I don’t always trust what I read, but then again, I’d never make it my sole source for serious research either. The fact that it’s one of my top casual destinations underlines its importance in strategic search engine optimization. Of course Google and Wikipedia are both well aware that Wikipedia is some of the most valuable SEO real estate due to both raw popularity, and Google’s tendency to up-rank Wikipedia pages . . . well, just because. Every SEO analyst has a story of a client who had trouble cracking the top because Google saw fit to chuck an obscure Wikipedia stub up to #1.
One of the things we take very seriously at GILL Media is our duty to represent a client’s business according to their wishes. This is one of the hard rules of our strategic search engine optimization method. It’s a challenge, too, because page content and blog posts are elements of a stream, not static artifacts. They need to be regularly expanded, updated and adapted to traffic fluctuations, ranking changes and other new conditions.
Look ahead if you will – to the future! We’ll all wear silver jumpsuits and drive teardrop-shaped flying cars. These will be polished to a reflective sheen by our robot butlers. That’s cool, but as an SEO guy I have to ask: “SEO is changing every day, so what will I be doing to pay for my flying car and faithful robot butler in say, ten years’ time?”
