Thanks to Rosalind Gardner, we’ve had the opportunity to post a guest article that explains GILL Media’s blogging philosophy. Check it out!

SEO. Search engine optimization. SEM. Internet marketing. Keyword research! You’ve heard the buzzwords and seen the effects on the Web. Maybe you want to know why Uncle Bob’s Widget-Wrangling Emporium uses the same phrases to describe its wares over and over again, or why an errant Google search dumped you into a wasteland of nonsense text and wacky links. Our blog has some answers (we’ve written a lot of material for beginners), but it’s high time we tackled the big question behind it all: How do people start an Internet marketing campaign?

As part of our ongoing work to get the word out about us and general Internet marketing, we’ve written a guest article at quickonlinetips.com. Head on over and read “9 Easy Tips for Effective Business Blogging.” Thanks go out to their staff for giving us another venue to talk to the public.

In our last post about page titles we covered the basics: why titles count, how to organize them and how to optimize them for keywords, branding and style. This time around we’ll make it short and sweet. Here are five rules to follow whenever you set up your web page’s titles:

Tag, you’re it! Or, you may well be “it” when you make the best use of your page title tags for Search Engine Optimization (SEO) purposes. Aside from writing quality content, a well-constructed title is the best thing you can do for your web page. A title doesn’t look important when you’re actually viewing the page, but to a search engine those words in the top right are your page’s main topic and gateway. When you search, every result is a page title - and “untitled” stinks. Google usually shuffles them to the back. Even when it doesn’t, untitled pages look kind of dodgy, like an unlicensed hot dog cart with a dirty sign. Sure, it might give you something tasty - and it might give you worms, too.

Millions of people around the world are cruising the Internet right now. They point. They click. They surf. They read. They watch. They listen. But these people move fast. If you want their attention, you have to get it.