Posts Tagged ‘Search Engine Optimization’
Google has thrown down the gauntlet with the Chrome OS. Unlike other operating systems to date, Chrome is browser-based and designed to be used in the “cloud:” a suite of remotely hosted web apps. This isn’t the first time a company has tried to center computing on remotely hosted applications but it is by far the most ambitious, and falls in line with an apparent road map that builds on services like Gmail and Google Docs.
It’s been a while since we offered some SEO basics and it’s time we brought them back to the blog! We specialize in SEO for small and medium sized businesses so it’s naturally in our interest to let the average new business experiment with their own initiatives. That way, they can better understand why our economical search engine optimization option makes sense.
I was at the Business Opportunity Show this weekend in Toronto ON, Canada and had the opportunity to present a seminar on “Why your website is broken. Learn How to turn it into a profit center,” on two different occasions. The weekend was great and quite exciting, as I was able to speak with hundreds of entrepreneurs who were either looking for opportunities, looking to expanding existing ones, or wanted to tap into some additional education. However after presenting at the seminars, I was faced with an alarming concern.
Everyone wants a top 10 Google rank on a high volume keyword, but just because companies and their internet marketing strategy people all want the same thing doesn’t mean that they should all use the same methods. Keyword phrases aren’t just about the numbers – they have factors that create qualitative as well as quantitative differences.
Single pages with focused, streamlined content are more popular than ever. In many cases, these are really examples of landing pages and have a common agenda: to drive visitors to a specific desired action such as submitting their information. Where a conventional landing page may be an information-dense, single page exploration of a topic, a streamlined page gets right to the most desired action. From a functional web design perspective it’s a fine-tuned, specialized instrument, rather than the general purpose tool that is your main site.
After negotiating with federal officials over privacy concerns Google Street View has finally come to Canadian cities, starting with Toronto and other major cities. We’ve seen the Google truck pass by our Peterborough, Ontario office, however, so we know that’s just the beginning. This is as good a time as ever to remind Canadian companies that they should be making localized SEO part of their internet marketing plan.
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Recently, Google webspam and SEO guru Matt Cutts reiterated Google’s position on paid blog entries. Google doesn’t like them. What he was light on explaining was how exactly Google can tell an entry’s been paid for, though his example – Kmart’s recent paid reviews promotion, where the company gave bloggers $500.00 gift cards – was easy enough to find, since some of the bloggers involved stated the nature of the relationship up front. So: good or bad? Cutts’ (and Google’s) position is that paid endorsements fill the Web with unreliable, spammy junk content, and he’s probably right. Unfortunately, the situation is really more complicated than that, because the economics of web marketing are about attention, then cash. Read the rest of this entry »
