Posts Tagged ‘economical search engine optimization’
I was at the Business Opportunity Show this weekend in Toronto ON, Canada and had the opportunity to present a seminar on “Why your website is broken. Learn How to turn it into a profit center,” on two different occasions. The weekend was great and quite exciting, as I was able to speak with hundreds of entrepreneurs who were either looking for opportunities, looking to expanding existing ones, or wanted to tap into some additional education. However after presenting at the seminars, I was faced with an alarming concern.
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People often look at keyword research as a simple numbers game, but nothing could be further from the truth. This is not to say that you should ignore raw search traffic – far from it – but that’s not going to give you the whole picture unless you take a close look at the search engine result pages (SERPs) that actually come up for those terms. Even then, it isn’t enough to just inspect the stats of the pages you see in the top ten. What kind of sites are they? Here are some examples of sites that affect SERPs with more than their sheer popularity:
