Domain names are weird. In the wild and woolly days of the early Web, users picked domains based on a quirky sense of humor or raw, boring functionality. A domain name was nothing more than an address, and unless you picked a strange one, it was about as significant to you as your street number: important, but hardly representative of who you are.

In our last post about page titles we covered the basics: why titles count, how to organize them and how to optimize them for keywords, branding and style. This time around we’ll make it short and sweet. Here are five rules to follow whenever you set up your web page’s titles:

Tag, you’re it! Or, you may well be “it” when you make the best use of your page title tags for Search Engine Optimization (SEO) purposes. Aside from writing quality content, a well-constructed title is the best thing you can do for your web page. A title doesn’t look important when you’re actually viewing the page, but to a search engine those words in the top right are your page’s main topic and gateway. When you search, every result is a page title - and “untitled” stinks. Google usually shuffles them to the back. Even when it doesn’t, untitled pages look kind of dodgy, like an unlicensed hot dog cart with a dirty sign. Sure, it might give you something tasty - and it might give you worms, too.

Application simplifies web form management

Peterborough, Ontario, Canada: GILL Media released its Form Feedback system, opening its web form management tools to both clients and GILL Media Partners.

Form Feedback is a custom database management system that’s optimized to handle web forms, including surveys, requests for information and log in information. Instead of editing forms and exporting data from the hosting page, GILL Media’s partners can manage them from a central database with an intuitive interface. In a few simple clicks, users may view submitted information directly or export it into Word, Excel or CSV formats.

In our last episode in this series we talked about quality scores and how they can make or break your PPC campaign. When it comes to managing your advertising budget, quality is king. If your quality score is low in relation to a coveted keyword (remember that your score changes per word, per campaign and for your business as a whole) you’ll pay through the nose - and your high-quality competitors can beat your bid by spending a fraction of what you’d pay. Quality scores ensure that PPC providers get their money’s worth. People won’t click on bad ads as often, so the search engines want more money per low-quality click.

In our last installment we talked about PPC basics. In a nutshell: You bid on keywords and when someone uses them as search words, your ad pops up.

Pay Per Click (PPC) advertising is one of the foundations of internet marketing. Without these keyword and context-based ads there’d be no Google or Yahoo; the web would be a much different looking (and less profitable) place.

Company to deliver GILL Media technologies to California and the West Coast

Peterborough, Ontario, Canada and Yorba Lina, CA: GILL Media announced today that Yorba Linda, California-based Internet Marketing Systems has joined the ranks of GILL Media’s iGSM certified partners.

Company will deliver iGSM-Certified SEO and Web Marketing Services to Hawaii

Peterborough, Ontario, Canada and Maui, Hawaii: Today, GILL Media was pleased to announce that Maui 5 Web Design joined the ranks of its iGSM certified partners.

Reveaw Technologies Group joins GILL Media’s Partners

Company Brings GILL Media Technologies to North Texas and Beyond