The requirements for a functional website design evolve with technology. For instance, a couple of years ago mobile access meant designing an alternate version of your site, either as a forward, clickable option or dot-mobi domain with wireless-friendly coding. Smartphones and fast wireless networks changed the game, giving mobile users rich content access, but it’s still in your best interest to use a layout that won’t get “crushed” by a small Blackberry or iPhone display.
Single pages with focused, streamlined content are more popular than ever. In many cases, these are really examples of landing pages and have a common agenda: to drive visitors to a specific desired action such as submitting their information. Where a conventional landing page may be an information-dense, single page exploration of a topic, a streamlined page gets right to the most desired action. From a functional web design perspective it’s a fine-tuned, specialized instrument, rather than the general purpose tool that is your main site.
Lots of companies try out Twitter but most of them don’t take full advantage of its social media marketing possibilities. The problems start when they don’t pay attention to the basics in everything from setup to posting. If you aren’t thorough from the start you’ll lose out on followers and general popularity. Start with the seven basics below and proceed from there:
After negotiating with federal officials over privacy concerns Google Street View has finally come to Canadian cities, starting with Toronto and other major cities. We’ve seen the Google truck pass by our Peterborough, Ontario office, however, so we know that’s just the beginning. This is as good a time as ever to remind Canadian companies that they should be making localized SEO part of their internet marketing plan.
Now that Bing has made a healthy bid for an enduring part of the search landscape SEO buzz has emphasized search behavior, because understanding it is what the Bing team hopes will make it a serious competitor for Google. Bing PR emphasizes that multiple searches and frequent use of the back button are still too common – people aren’t finding what they’re looking for.
Back in Part One of Our Twitter Strategy Piece we talked about what criteria we used to add people. This time around let’s talk about content. What goes on http://twitter.com/GILL_Media? (Did you know we also have a feed for our internet consultant business opportunity too? It’s http://twitter.com/gill_partner.) We usually post a couple of updates a day. Here’s what they tend to be:
Certified web business consultants receive full training,
Certified web business consultants receive full training, support and help starting an internet business
As you can see from the badge on our Internet Marketing Blog page, we use Twitter as a marketing and communications tool. We also use it for fun, or just to shoot the breeze. @GILL_Media has proven to be an extraordinarily successful effort, especially in the way it helped moderate the possible traffic effects of our total website redesign.
Our iGSM Internet Consultant Business Opportunity has existed for a few years but in the past few months we’ve radically changed it to meet changes in the industry, technology and most importantly, the economy. The recession has made a lot of us rethink our spending, so we took another look at the program to ask ourselves how to make it as effective as possible. Growing the Media Partner program is important to us primarily because our business model is client-centered. We want an ever-growing group of people who know how to listen to clients, learn their needs and teach them the possibilities of internet services. Read the rest of this entry »
