Archive for the ‘Social Media’ Category
B2B Marketing on the internet should extend your power to make connections
Use internet marketing strategies in proportion to how they fit into your marketing/sales process
Lots of companies try out Twitter but most of them don’t take full advantage of its social media marketing possibilities. The problems start when they don’t pay attention to the basics in everything from setup to posting. If you aren’t thorough from the start you’ll lose out on followers and general popularity. Start with the seven basics below and proceed from there:
After negotiating with federal officials over privacy concerns Google Street View has finally come to Canadian cities, starting with Toronto and other major cities. We’ve seen the Google truck pass by our Peterborough, Ontario office, however, so we know that’s just the beginning. This is as good a time as ever to remind Canadian companies that they should be making localized SEO part of their internet marketing plan.
Back in Part One of Our Twitter Strategy Piece we talked about what criteria we used to add people. This time around let’s talk about content. What goes on http://twitter.com/GILL_Media? (Did you know we also have a feed for our internet consultant business opportunity too? It’s http://twitter.com/gill_partner.) We usually post a couple of updates a day. Here’s what they tend to be:
As you can see from the badge on our Internet Marketing Blog page, we use Twitter as a marketing and communications tool. We also use it for fun, or just to shoot the breeze. @GILL_Media has proven to be an extraordinarily successful effort, especially in the way it helped moderate the possible traffic effects of our total website redesign.
Recently, Google webspam and SEO guru Matt Cutts reiterated Google’s position on paid blog entries. Google doesn’t like them. What he was light on explaining was how exactly Google can tell an entry’s been paid for, though his example – Kmart’s recent paid reviews promotion, where the company gave bloggers $500.00 gift cards – was easy enough to find, since some of the bloggers involved stated the nature of the relationship up front. So: good or bad? Cutts’ (and Google’s) position is that paid endorsements fill the Web with unreliable, spammy junk content, and he’s probably right. Unfortunately, the situation is really more complicated than that, because the economics of web marketing are about attention, then cash. Read the rest of this entry »
I was reviewing some correspondence with one of our clients the other day when I was struck by the importance of coaching as a part of the SEO and marketing process. People tend to ignore this because on the surface, it seems to undercut one of the features of outsourced marketing: Clients can get back to their core business, leaving their firm to handle the strategic internet marketing campaign. If you are that firm, why sabotage that by nagging your client?
Like a lot of people, I was a Facebook addict. Like a lot of strategic internet marketing guys, I thought that as is, it could do all kinds of amazing, fancy things. Now that I’ve been on Facebook for a while though I’ve gotten a bit more jaded – when I go to Facebook at all, that is. Why is the romance over, Facebook? What could you do to bring me back? Here are five reasons why Facebook isn’t my go-to time waster any more and I’m more irritated than intrigued with businesses who want to connect through it. I also have five solutions to share: one for each problem. Some can be implemented right away, while others would require some fairly serious monkeying with Facebook.
