Archive for the ‘Search Engine Optimization’ Category

Malcolm
SEO 2018 - Three Ways Search Will Change in the Next Decade
Posted by Malcolm on Thu (08/21/08) at 12:53 PM

Look ahead if you will - to the future! We’ll all wear silver jumpsuits and drive teardrop-shaped flying cars. These will be polished to a reflective sheen by our robot butlers. That’s cool, but as an SEO guy I have to ask: “SEO is changing every day, so what will I be doing to pay for my flying car and faithful robot butler in say, ten years’ time?”

Malcolm
The Web’s Getting Vertical
Posted by Malcolm on Thu (08/14/08) at 10:07 AM

Read the title. What does it mean? “Vertical marketing” is a response to an increasing trend toward niche searches and finely divided communities. Vertical markets have always existed, of course. Not a lot of people need pelagic hydraulic fluids, for example. (In fact, even though I toured the linked site, I’m still not 100% sure what they are!) Increasingly, natural vertical markets are being joined by niches that have been “verticalized” by the evolving nature of searches and communities.

Malcolm
Is SERP 1 Getting Too Web 2.0?
Posted by Malcolm on Wed (07/16/08) at 16:18 PM

Graywolf’s article on the how Google gives bad Wikipedia pages privilege got me thinking. So did Demerzel’s “Future of Google Search Results.” When I’m analyzing the SERPs for a specific keyword I increasingly note that Wikipedia’s hogging the first position, even its doesn’t really have much to say. Youtube’s up there as well. That’s cool for casual searches, but when someone’s looking for serious information, 90% of the time Youtube’s going to be a bit too wacky for the job.

Malcolm
Guest Bloggers Wanted
Posted by Malcolm on Wed (06/25/08) at 14:54 PM

We’d like to hear from other writers who want to say something about SEO, Internet marketing, social media and the other stuff that we regularly talk about. If you’re interested in writing an article that’s content-focused (that means wacky SEO bot-gaming is secondary) and has a few modest links to stuff you like and are willing to link back to it from your own blog, drop me a line. Make sure to propose a subject and link to your other work.

Malcolm
7 Reasons Why Nobody’s Visiting Your Site
Posted by Malcolm on Thu (06/19/08) at 14:13 PM

You want visitors. Visitors mean leads! Why aren’t you getting them? There are lots of answers. The lack of an audience is not one of them. Do you like ray guns? Dinosaur jokes? If the Web has demonstrated one thing, it’s that there’s pretty much no topic that doesn’t have its share of devotees.

Malcolm
New Guestblogging with PC4Media
Posted by Malcolm on Thu (06/19/08) at 12:36 PM

We’ve written a guest article for PC4Media.net . Check out Your Company is Already on the Internet.

Malcolm
Search Intent, Analytics and the Multi-Competent Web
Posted by Malcolm on Thu (06/12/08) at 10:01 AM

Long before I started working in SEO I was an educator for an organization that taught computer skills to total neophytes. You learn a lot from working with completely fresh users. It makes you realize how much of your ability comes from deeply ingrained basic assumptions and how these can work for or against you.

Malcolm
Guest Article: Five Tips to Make Your Blog More Sociable
Posted by Malcolm on Thu (06/05/08) at 08:08 AM

Thanks to Rosalind Gardner, we’ve had the opportunity to post a guest article that explains GILL Media’s blogging philosophy. Check it out!

Malcolm
iStar Web Solutions, LLC Becomes a GILL Media Partner
Posted by Malcolm on Tue (05/27/08) at 12:26 PM

Company brings internet solutions to the Atlanta, North Georgia and East Tennessee regions

Atlanta, GA: iStar Web Solutions, LLC announced its status as an iGSM-certified GILL Media Partner today. This confirms its ability to bring quality internet marketing services, website design and more to clients in the Southeastern US.

iStar Web Solutions head Keith Mangum pursued a partnership to conform to a uniformly high standard of service delivery. “I want to introduce small and medium sized businesses to effective online marketing and commerce,” he said.

Malcolm
The SEO Process
Posted by Malcolm on Wed (05/21/08) at 08:17 AM

SEO. Search engine optimization. SEM. Internet marketing. Keyword research! You’ve heard the buzzwords and seen the effects on the Web. Maybe you want to know why Uncle Bob’s Widget-Wrangling Emporium uses the same phrases to describe its wares over and over again, or why an errant Google search dumped you into a wasteland of nonsense text and wacky links. Our blog has some answers (we’ve written a lot of material for beginners), but it’s high time we tackled the big question behind it all: How do people start an Internet marketing campaign?