Archive for the ‘Internet Marketing’ Category

Malcolm
SEO 2018 - Three Ways Search Will Change in the Next Decade
Posted by Malcolm on Thu (08/21/08) at 12:53 PM

Look ahead if you will - to the future! We’ll all wear silver jumpsuits and drive teardrop-shaped flying cars. These will be polished to a reflective sheen by our robot butlers. That’s cool, but as an SEO guy I have to ask: “SEO is changing every day, so what will I be doing to pay for my flying car and faithful robot butler in say, ten years’ time?”

Malcolm
New Guestblogging with Hoover Web Design
Posted by Malcolm on Tue (07/15/08) at 08:22 AM

I’ve written a guest article on Five Steps to Successful Niche Marketing for the folks at Hoover Web Design. Check it out!

Malcolm
Guest Bloggers Wanted
Posted by Malcolm on Wed (06/25/08) at 14:54 PM

We’d like to hear from other writers who want to say something about SEO, Internet marketing, social media and the other stuff that we regularly talk about. If you’re interested in writing an article that’s content-focused (that means wacky SEO bot-gaming is secondary) and has a few modest links to stuff you like and are willing to link back to it from your own blog, drop me a line. Make sure to propose a subject and link to your other work.

Adam
Implementing Long Tail Keywords, Step by Step
Posted by Adam on Wed (06/25/08) at 12:03 PM


At first, keyword selection is a balancing act. You want to find a niche, but not one so obscure it won’t generate leads. Good keyword research and a thorough understanding of the standard terms used in the client’s industry provide a good start, but even if you do a great job out the gate, you always look forward to new analytics to help you refine your strategy. Long tail keywords are one of the first steps in a maturing plan.For example, look at Wild Birds Choice (http://www.wildbirdschoice.com). They’re a client of ours. I’m going to tell you exactly what I did to explore long tail keywords, step by step.

Malcolm
New Guestblogging with PC4Media
Posted by Malcolm on Thu (06/19/08) at 12:36 PM

We’ve written a guest article for PC4Media.net . Check out Your Company is Already on the Internet.

Malcolm
Guest Article: Five Tips to Make Your Blog More Sociable
Posted by Malcolm on Thu (06/05/08) at 08:08 AM

Thanks to Rosalind Gardner, we’ve had the opportunity to post a guest article that explains GILL Media’s blogging philosophy. Check it out!

Malcolm
iStar Web Solutions, LLC Becomes a GILL Media Partner
Posted by Malcolm on Tue (05/27/08) at 12:26 PM

Company brings internet solutions to the Atlanta, North Georgia and East Tennessee regions

Atlanta, GA: iStar Web Solutions, LLC announced its status as an iGSM-certified GILL Media Partner today. This confirms its ability to bring quality internet marketing services, website design and more to clients in the Southeastern US.

iStar Web Solutions head Keith Mangum pursued a partnership to conform to a uniformly high standard of service delivery. “I want to introduce small and medium sized businesses to effective online marketing and commerce,” he said.

Malcolm
The SEO Process
Posted by Malcolm on Wed (05/21/08) at 08:17 AM

SEO. Search engine optimization. SEM. Internet marketing. Keyword research! You’ve heard the buzzwords and seen the effects on the Web. Maybe you want to know why Uncle Bob’s Widget-Wrangling Emporium uses the same phrases to describe its wares over and over again, or why an errant Google search dumped you into a wasteland of nonsense text and wacky links. Our blog has some answers (we’ve written a lot of material for beginners), but it’s high time we tackled the big question behind it all: How do people start an Internet marketing campaign?

Adam
Silly Marketer, No Cookie
Posted by Adam on Thu (05/08/08) at 13:15 PM

A would-be marketing consultant sent me a pretty silly email today. I want to share it with you because it’s a perfect examples of what to avoid when you’re looking for marketing help. I edited out repetitive dumbness (you can only mock someone using bad grammar to offer content services so many times), and removed the lime green text color, but the rest is straight from the original, awful email.

Malcolm
Domains - Part Two: TLDs Worldwide
Posted by Malcolm on Fri (05/02/08) at 10:07 AM

Last time around we chewed on some food for thought about domain registration. We explored the “big three” top level domains (TLDs): dot-com, dot-net and dot-org, along with cousins dot-biz and dot-info. This time, we’re going to explore a few more TLD strategies. It’s a bit of a trip, because more than anything else, TLDs help the Web live up to its “world wide” moniker.