Look ahead if you will - to the future! We’ll all wear silver jumpsuits and drive teardrop-shaped flying cars. These will be polished to a reflective sheen by our robot butlers. That’s cool, but as an SEO guy I have to ask: “SEO is changing every day, so what will I be doing to pay for my flying car and faithful robot butler in say, ten years’ time?”
Archive for the ‘GILL Media News’ Category
We’d like to hear from other writers who want to say something about SEO, Internet marketing, social media and the other stuff that we regularly talk about. If you’re interested in writing an article that’s content-focused (that means wacky SEO bot-gaming is secondary) and has a few modest links to stuff you like and are willing to link back to it from your own blog, drop me a line. Make sure to propose a subject and link to your other work.
Thanks to Rosalind Gardner, we’ve had the opportunity to post a guest article that explains GILL Media’s blogging philosophy. Check it out!
Company brings internet solutions to the
iStar Web Solutions head Keith Mangum pursued a partnership to conform to a uniformly high standard of service delivery. “I want to introduce small and medium sized businesses to effective online marketing and commerce,” he said.
This time around, read about the merits of and methods behind ghostblogging at Search Engine Journal. Thanks goes out to them for the opportunity. Check it out!
As part of our ongoing work to get the word out about us and general Internet marketing, we’ve written a guest article at quickonlinetips.com. Head on over and read “9 Easy Tips for Effective Business Blogging.” Thanks go out to their staff for giving us another venue to talk to the public.
In our last post about page titles we covered the basics: why titles count, how to organize them and how to optimize them for keywords, branding and style. This time around we’ll make it short and sweet. Here are five rules to follow whenever you set up your web page’s titles:
Application simplifies web form management
Peterborough, Ontario, Canada: GILL Media released its Form Feedback system, opening its web form management tools to both clients and GILL Media Partners.
Form Feedback is a custom database management system that’s optimized to handle web forms, including surveys, requests for information and log in information. Instead of editing forms and exporting data from the hosting page, GILL Media’s partners can manage them from a central database with an intuitive interface. In a few simple clicks, users may view submitted information directly or export it into Word, Excel or CSV formats.
In our last episode in this series we talked about quality scores and how they can make or break your PPC campaign. When it comes to managing your advertising budget, quality is king. If your quality score is low in relation to a coveted keyword (remember that your score changes per word, per campaign and for your business as a whole) you’ll pay through the nose - and your high-quality competitors can beat your bid by spending a fraction of what you’d pay. Quality scores ensure that PPC providers get their money’s worth. People won’t click on bad ads as often, so the search engines want more money per low-quality click.
In our last installment we talked about PPC basics. In a nutshell: You bid on keywords and when someone uses them as search words, your ad pops up.
