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If you’re trying to get somewhere on the internet when it comes to marketing your business, there is no way to ignore social media any longer and whether it will play a factor in your online marketing. With over 500 million users on Facebook (larger than most countries) and over 50% of them accessing their home page daily it’s hard not to pay attention to this medium.
I am so amazed at the amount of companies that still believe there is a magic button that will perform instant search engine optimization. Google’s Matt Cutts gave an interview to Eric Enge of Stone Temple Consulting where he revealed some things that would help those trying to improve optimization results with some solid tips. Although the interview was lengthy I have summarized some of the key factors here.
I was at the Business Opportunity Show this weekend in Toronto ON, Canada and had the opportunity to present a seminar on “Why your website is broken. Learn How to turn it into a profit center,” on two different occasions. The weekend was great and quite exciting, as I was able to speak with hundreds of entrepreneurs who were either looking for opportunities, looking to expanding existing ones, or wanted to tap into some additional education. However after presenting at the seminars, I was faced with an alarming concern.