Tag, you’re it! Or, you may well be “it” when you make the best use of your page title tags for Search Engine Optimization (SEO) purposes. Aside from writing quality content, a well-constructed title is the best thing you can do for your web page. A title doesn’t look important when you’re actually viewing the page, but to a search engine those words in the top right are your page’s main topic and gateway. When you search, every result is a page title - and “untitled” stinks. Google usually shuffles them to the back. Even when it doesn’t, untitled pages look kind of dodgy, like an unlicensed hot dog cart with a dirty sign. Sure, it might give you something tasty - and it might give you worms, too.

Ever mispeeled…um, mispelled…er, misspeled… Do you have trouble with typos? Well, my friend, you are not alone! Almost everyone does, and since folks are always in such a hurry online, they seldom stop to correct before hitting “enter.” It has been estimated that up to 10% of all search engine queries are misspelled. Effective Intenet markting - and serch engine optimization - will take these all-too-common errors into account.

Middle-aged men often remark that they are “built for comfort, not for speed.” (Of course, when they were twenty-something, they were flashing abs and flexing biceps, but we digress.) The successful website must be built both for comfort and speed. Today’s Internet users want clarity and functionality. They want to know where to go and how to get there. If they cannot comfortably find their way around your site, they will surely find their way out of it.

Millions of people around the world are cruising the Internet right now. They point. They click. They surf. They read. They watch. They listen. But these people move fast. If you want their attention, you have to get it.