At first, keyword selection is a balancing act. You want to find a niche, but not one so obscure it won’t generate leads. Good keyword research and a thorough understanding of the standard terms used in the client’s industry provide a good start, but even if you do a great job out the gate, you always look forward to new analytics to help you refine your strategy. Long tail keywords are one of the first steps in a maturing plan.For example, look at Wild Birds Choice (http://www.wildbirdschoice.com). They’re a client of ours. I’m going to tell you exactly what I did to explore long tail keywords, step by step.

A would-be marketing consultant sent me a pretty silly email today. I want to share it with you because it’s a perfect examples of what to avoid when you’re looking for marketing help. I edited out repetitive dumbness (you can only mock someone using bad grammar to offer content services so many times), and removed the lime green text color, but the rest is straight from the original, awful email.