Archive for February, 2010
Competent digital marketing means you have to account for evolving technologies. Just look at all the SEO companies that still have ad copy focusing on Meta tags (which Google ignores) and search engine submission (which isn’t necessary any more). Effective search engine optimization should come from a company that knows what’s happening now – and the same thing is true for all aspects of digital marketing. This goes above and beyond the kind of trade knowledge marketers share with each other, to appreciating the implications of broader developments in hardware, software and the Web. Let me show you what I mean with three examples.
B2B Marketing on the internet should extend your power to make connections
Google optimization starts with Google guidelines, then harnesses Google's behavior for superior SEO
Use internet marketing strategies in proportion to how they fit into your marketing/sales process
