Archive for November, 2009
I was at the Business Opportunity Show this weekend in Toronto ON, Canada and had the opportunity to present a seminar on “Why your website is broken. Learn How to turn it into a profit center,” on two different occasions. The weekend was great and quite exciting, as I was able to speak with hundreds of entrepreneurs who were either looking for opportunities, looking to expanding existing ones, or wanted to tap into some additional education. However after presenting at the seminars, I was faced with an alarming concern.
Everyone wants a top 10 Google rank on a high volume keyword, but just because companies and their internet marketing strategy people all want the same thing doesn’t mean that they should all use the same methods. Keyword phrases aren’t just about the numbers – they have factors that create qualitative as well as quantitative differences.
The requirements for a functional website design evolve with technology. For instance, a couple of years ago mobile access meant designing an alternate version of your site, either as a forward, clickable option or dot-mobi domain with wireless-friendly coding. Smartphones and fast wireless networks changed the game, giving mobile users rich content access, but it’s still in your best interest to use a layout that won’t get “crushed” by a small Blackberry or iPhone display.
