Archive for October, 2009
Single pages with focused, streamlined content are more popular than ever. In many cases, these are really examples of landing pages and have a common agenda: to drive visitors to a specific desired action such as submitting their information. Where a conventional landing page may be an information-dense, single page exploration of a topic, a streamlined page gets right to the most desired action. From a functional web design perspective it’s a fine-tuned, specialized instrument, rather than the general purpose tool that is your main site.
Lots of companies try out Twitter but most of them don’t take full advantage of its social media marketing possibilities. The problems start when they don’t pay attention to the basics in everything from setup to posting. If you aren’t thorough from the start you’ll lose out on followers and general popularity. Start with the seven basics below and proceed from there:
After negotiating with federal officials over privacy concerns Google Street View has finally come to Canadian cities, starting with Toronto and other major cities. We’ve seen the Google truck pass by our Peterborough, Ontario office, however, so we know that’s just the beginning. This is as good a time as ever to remind Canadian companies that they should be making localized SEO part of their internet marketing plan.
Now that Bing has made a healthy bid for an enduring part of the search landscape SEO buzz has emphasized search behavior, because understanding it is what the Bing team hopes will make it a serious competitor for Google. Bing PR emphasizes that multiple searches and frequent use of the back button are still too common – people aren’t finding what they’re looking for.
