Archive for February, 2009
People often look at keyword research as a simple numbers game, but nothing could be further from the truth. This is not to say that you should ignore raw search traffic – far from it – but that’s not going to give you the whole picture unless you take a close look at the search engine result pages (SERPs) that actually come up for those terms. Even then, it isn’t enough to just inspect the stats of the pages you see in the top ten. What kind of sites are they? Here are some examples of sites that affect SERPs with more than their sheer popularity:
I was reviewing some correspondence with one of our clients the other day when I was struck by the importance of coaching as a part of the SEO and marketing process. People tend to ignore this because on the surface, it seems to undercut one of the features of outsourced marketing: Clients can get back to their core business, leaving their firm to handle the strategic internet marketing campaign. If you are that firm, why sabotage that by nagging your client?
