Archive for November, 2007
Middle-aged men often remark that they are “built for comfort, not for speed.†(Of course, when they were twenty-something, they were flashing abs and flexing biceps, but we digress.) The successful website must be built both for comfort and speed. Today’s Internet users want clarity and functionality. They want to know where to go and how to get there. If they cannot comfortably find their way around your site, they will surely find their way out of it.
Millions of people around the world are cruising the Internet right now. They point. They click. They surf. They read. They watch. They listen. But these people move fast. If you want their attention, you have to get it.
