Google optimization starts with Google guidelines, then harnesses Google's behavior for superior SEO
Use internet marketing strategies in proportion to how they fit into your marketing/sales process
Please note that our offices will be on holidays until January 4th. Until then . . .
Google has thrown down the gauntlet with the Chrome OS. Unlike other operating systems to date, Chrome is browser-based and designed to be used in the “cloud:” a suite of remotely hosted web apps. This isn’t the first time a company has tried to center computing on remotely hosted applications but it is by far the most ambitious, and falls in line with an apparent road map that builds on services like Gmail and Google Docs.
It’s been a while since we offered some SEO basics and it’s time we brought them back to the blog! We specialize in SEO for small and medium sized businesses so it’s naturally in our interest to let the average new business experiment with their own initiatives. That way, they can better understand why our economical search engine optimization option makes sense.
I was at the Business Opportunity Show this weekend in Toronto ON, Canada and had the opportunity to present a seminar on “Why your website is broken. Learn How to turn it into a profit center,” on two different occasions. The weekend was great and quite exciting, as I was able to speak with hundreds of entrepreneurs who were either looking for opportunities, looking to expanding existing ones, or wanted to tap into some additional education. However after presenting at the seminars, I was faced with an alarming concern.
Everyone wants a top 10 Google rank on a high volume keyword, but just because companies and their internet marketing strategy people all want the same thing doesn’t mean that they should all use the same methods. Keyword phrases aren’t just about the numbers – they have factors that create qualitative as well as quantitative differences.
The requirements for a functional website design evolve with technology. For instance, a couple of years ago mobile access meant designing an alternate version of your site, either as a forward, clickable option or dot-mobi domain with wireless-friendly coding. Smartphones and fast wireless networks changed the game, giving mobile users rich content access, but it’s still in your best interest to use a layout that won’t get “crushed” by a small Blackberry or iPhone display.
Single pages with focused, streamlined content are more popular than ever. In many cases, these are really examples of landing pages and have a common agenda: to drive visitors to a specific desired action such as submitting their information. Where a conventional landing page may be an information-dense, single page exploration of a topic, a streamlined page gets right to the most desired action. From a functional web design perspective it’s a fine-tuned, specialized instrument, rather than the general purpose tool that is your main site.
