Back in Part One of Our Twitter Strategy Piece we talked about what criteria we used to add people. This time around let’s talk about content. What goes on http://twitter.com/GILL_Media? (Did you know we also have a feed for our internet consultant business opportunity too? It’s http://twitter.com/gill_partner.) We usually post a couple of updates a day. Here’s what they tend to be:

Certified web business consultants receive full training, support and help starting an internet business

Certified web business consultants receive full training, support and help starting an internet business

As you can see from the badge on our Internet Marketing Blog page, we use Twitter as a marketing and communications tool. We also use it for fun, or just to shoot the breeze. @GILL_Media has proven to be an extraordinarily successful effort, especially in the way it helped moderate the possible traffic effects of our total website redesign.

Our iGSM Internet Consultant Business Opportunity has existed for a few years but in the past few months we’ve radically changed it to meet changes in the industry, technology and most importantly, the economy. The recession has made a lot of us rethink our spending, so we took another look at the program to ask ourselves how to make it as effective as possible. Growing the Media Partner program is important to us primarily because our business model is client-centered. We want an ever-growing group of people who know how to listen to clients, learn their needs and teach them the possibilities of internet services.

Tampa, FL and Toronto, ON – March 19, 2009: GILL Media (http://www.gill-media.com) substantially overhauled its iGSM Media Partner Program delivery method today to provide fundamental training online. In previous versions, entrepreneurs attended a two day, face to face live event hosted by CEO George Gill. Now, registrants can become certified internet consultants through live online training. The official iGSM website at http://www.internetbusiness-opportunity.com describes the revised online iGSM program in depth. The site contains a description of the new program, FAQ, video content, and the option to chat live with a GILL Media representative.

Strategic internet marketing company presents video, social media and other new and expanded services with its site relaunch.

New training model slashes cost of becoming an internet consultant by over 90% while providing full training and tech support.

Recently, Google webspam and SEO guru Matt Cutts reiterated Google’s position on paid blog entries. Google doesn’t like them. What he was light on explaining was how exactly Google can tell an entry’s been paid for, though his example – Kmart’s recent paid reviews promotion, where the company gave bloggers $500.00 gift cards – was easy enough to find, since some of the bloggers involved stated the nature of the relationship up front. So: good or bad? Cutts’ (and Google’s) position is that paid endorsements fill the Web with unreliable, spammy junk content, and he’s probably right. Unfortunately, the situation is really more complicated than that, because the economics of web marketing are about attention, then cash.

People often look at keyword research as a simple numbers game, but nothing could be further from the truth. This is not to say that you should ignore raw search traffic – far from it – but that’s not going to give you the whole picture unless you take a close look at the search engine result pages (SERPs) that actually come up for those terms. Even then, it isn’t enough to just inspect the stats of the pages you see in the top ten. What kind of sites are they? Here are some examples of sites that affect SERPs with more than their sheer popularity: