If you’re trying to get somewhere on the internet when it comes to marketing your business, there is no way to ignore social media any longer and whether it will play a factor in your online marketing. With over 500 million users on Facebook (larger than most countries) and over 50% of them accessing their home page daily it’s hard not to pay attention to this medium.
I am so amazed at the amount of companies that still believe there is a magic button that will perform instant search engine optimization. Google’s Matt Cutts gave an interview to Eric Enge of Stone Temple Consulting where he revealed some things that would help those trying to improve optimization results with some solid tips. Although the interview was lengthy I have summarized some of the key factors here.
Competent digital marketing means you have to account for evolving technologies. Just look at all the SEO companies that still have ad copy focusing on Meta tags (which Google ignores) and search engine submission (which isn’t necessary any more). Effective search engine optimization should come from a company that knows what’s happening now – and the same thing is true for all aspects of digital marketing. This goes above and beyond the kind of trade knowledge marketers share with each other, to appreciating the implications of broader developments in hardware, software and the Web. Let me show you what I mean with three examples.
B2B Marketing on the internet should extend your power to make connections
Google optimization starts with Google guidelines, then harnesses Google's behavior for superior SEO
Use internet marketing strategies in proportion to how they fit into your marketing/sales process
Please note that our offices will be on holidays until January 4th. Until then . . .
Google has thrown down the gauntlet with the Chrome OS. Unlike other operating systems to date, Chrome is browser-based and designed to be used in the “cloud:” a suite of remotely hosted web apps. This isn’t the first time a company has tried to center computing on remotely hosted applications but it is by far the most ambitious, and falls in line with an apparent road map that builds on services like Gmail and Google Docs.
It’s been a while since we offered some SEO basics and it’s time we brought them back to the blog! We specialize in SEO for small and medium sized businesses so it’s naturally in our interest to let the average new business experiment with their own initiatives. That way, they can better understand why our economical search engine optimization option makes sense.
