Research and Writing for SEO Content
    Malcolm

    Posted by MalcolmgravatarcloseAuthor: Malcolm Name: Malcolm Sheppard
    Email: Malcolm.Sheppard@gill-media.com
    Site:
    About: See Authors Posts (26)
    on Fri (11/21/08) at 08:06 AM

    One of the things we take very seriously at GILL Media is our duty to represent a client’s business according to their wishes. This is one of the hard rules of our strategic search engine optimization method. It’s a challenge, too, because page content and blog posts are elements of a stream, not static artifacts. They need to be regularly expanded, updated and adapted to traffic fluctuations, ranking changes and other new conditions.

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    Guest Article at Geoland.org: Chrome vs. PPC
    Malcolm

    Posted by MalcolmgravatarcloseAuthor: Malcolm Name: Malcolm Sheppard
    Email: Malcolm.Sheppard@gill-media.com
    Site:
    About: See Authors Posts (26)
    on Tue (11/04/08) at 15:53 PM

    Special thanks to Geoland.org and Giorgos K. for the opportunity to guest write Chrome versus PPC: What is Google Thinking?

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    How to Help Your SEO Blogger
    admin

    Posted by admingravatarcloseAuthor: admin Name:
    Email: development@gill-media.com
    Site:
    About: See Authors Posts (2)
    on Fri (10/24/08) at 07:44 AM

    One of the roots of a successful search engine optimization strategy is new content, filled with keywords that aren’t forced, links that fit keywords and most of all, original content that people are interested in reading. It may seem weird to say this after a bit of a hiatus (sorry - I’ve been very busy!) but consistency is the key. Nothing turns people off your site like a blog that hasn’t been updated in ages. People often start blogging with gusto but lose interest before they have a chance to build traffic. Given that Google has first hand experience with dead blogs in the form of thousands of moribund Blogspot accounts, you should bank on their algorithm being smart enough to penalize blogs that look abandoned.

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    Guest Article - Social Media Marketing and Website Optimization: The Right Way to Do It
    Malcolm

    Posted by MalcolmgravatarcloseAuthor: Malcolm Name: Malcolm Sheppard
    Email: Malcolm.Sheppard@gill-media.com
    Site:
    About: See Authors Posts (26)
    on Tue (09/02/08) at 14:30 PM


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    SEO 2018 - Three Ways Search Will Change in the Next Decade
    Malcolm

    Posted by MalcolmgravatarcloseAuthor: Malcolm Name: Malcolm Sheppard
    Email: Malcolm.Sheppard@gill-media.com
    Site:
    About: See Authors Posts (26)
    on Thu (08/21/08) at 12:53 PM

    Look ahead if you will - to the future! We’ll all wear silver jumpsuits and drive teardrop-shaped flying cars. These will be polished to a reflective sheen by our robot butlers. That’s cool, but as an SEO guy I have to ask: “SEO is changing every day, so what will I be doing to pay for my flying car and faithful robot butler in say, ten years’ time?”

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    The Web’s Getting Vertical
    Malcolm

    Posted by MalcolmgravatarcloseAuthor: Malcolm Name: Malcolm Sheppard
    Email: Malcolm.Sheppard@gill-media.com
    Site:
    About: See Authors Posts (26)
    on Thu (08/14/08) at 10:07 AM

    Read the title. What does it mean? “Vertical marketing” is a response to an increasing trend toward niche searches and finely divided communities. Vertical markets have always existed, of course. Not a lot of people need pelagic hydraulic fluids, for example. (In fact, even though I toured the linked site, I’m still not 100% sure what they are!) Increasingly, natural vertical markets are being joined by niches that have been “verticalized” by the evolving nature of searches and communities.

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    Is SERP 1 Getting Too Web 2.0?
    Malcolm

    Posted by MalcolmgravatarcloseAuthor: Malcolm Name: Malcolm Sheppard
    Email: Malcolm.Sheppard@gill-media.com
    Site:
    About: See Authors Posts (26)
    on Wed (07/16/08) at 16:18 PM

    Graywolf’s article on the how Google gives bad Wikipedia pages privilege got me thinking. So did Demerzel’s “Future of Google Search Results.” When I’m analyzing the SERPs for a specific keyword I increasingly note that Wikipedia’s hogging the first position, even its doesn’t really have much to say. Youtube’s up there as well. That’s cool for casual searches, but when someone’s looking for serious information, 90% of the time Youtube’s going to be a bit too wacky for the job.

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    New Guestblogging with Hoover Web Design
    Malcolm

    Posted by MalcolmgravatarcloseAuthor: Malcolm Name: Malcolm Sheppard
    Email: Malcolm.Sheppard@gill-media.com
    Site:
    About: See Authors Posts (26)
    on Tue (07/15/08) at 08:22 AM

    I’ve written a guest article on Five Steps to Successful Niche Marketing for the folks at Hoover Web Design. Check it out!

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    Guest Bloggers Wanted
    Malcolm

    Posted by MalcolmgravatarcloseAuthor: Malcolm Name: Malcolm Sheppard
    Email: Malcolm.Sheppard@gill-media.com
    Site:
    About: See Authors Posts (26)
    on Wed (06/25/08) at 14:54 PM

    We’d like to hear from other writers who want to say something about SEO, Internet marketing, social media and the other stuff that we regularly talk about. If you’re interested in writing an article that’s content-focused (that means wacky SEO bot-gaming is secondary) and has a few modest links to stuff you like and are willing to link back to it from your own blog, drop me a line. Make sure to propose a subject and link to your other work.

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    Implementing Long Tail Keywords, Step by Step
    Adam

    Posted by AdamgravatarcloseAuthor: Adam Name: Adam Bell
    Email: development@gill-media.com
    Site: http://www.gill-media.com
    About: See Authors Posts (2)
    on Wed (06/25/08) at 12:03 PM

    Read More ... | No Comments »

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